Xiaohongshu Pugongying API
Find Xiaohongshu (RedNote) influencers on the Pugongying (蒲公英) KOL marketplace: search bloggers by keyword, category, gender, location and followers with picture and video note rates and median reads; get blogger profiles and keyword stats. No login or cookies needed. Export JSON, CSV or Excel.
Xiaohongshu Pugongying API in one table
| Official public API for people outside China | No. This tool collects the publicly visible data instead. |
|---|---|
| What you send | A keyword, a link or an ID, depending on the request type |
| What you get back | JSON rows with English field names; 9 request types |
| Login, cookies, Chinese phone number | None needed |
| Output formats | JSON, CSV, Excel, or the Apify API |
| Price | Pay per result, no subscription |
| Last verified with a real run | 2026-11-09 |
9 kinds of Xiaohongshu Pugongying request
Pugongying (蒲公英) is Xiaohongshu's official creator marketplace, where brands look for bloggers and book sponsored notes. For each blogger it shows quotes for picture and video notes, typical reads and engagements, follower activity and recent notes. It also shows statistics for keywords: how many notes and bloggers cover a topic and what those bloggers charge. This Actor is an independent tool and is not affiliated with Xiaohongshu.
- Find bloggers
- Blogger profiles
- Keyword statistics
- Blogger reports
- Note reports
- Notes of a blogger
- Live-commerce streamers
- Content square
- Similar bloggers
A real run, 41 fields per record
Run on 2026-10-26 with input {"mode": "search", "maxResults": 3, "keyword": "面膜"}. Personal fields of ordinary users are masked here.
| nickname | picturePrice | videoPrice | lowestPrice | followers | followersGrowthPct30d |
|---|---|---|---|---|---|
| 猜了个猜 | 6800 | 6800 | 6800 | 30892 | 1 |
| 不芝火舞 | 3500 | 2800 | 2800 | 29720 | 0.4 |
All 41 fields in one record
typebloggeruserId558e2ab0f5a2634612b371b6urlhttps://www.xiaohongshu.com/user/profile/558e2ab0f5a26346...redId637243769nickname猜了个猜avatarhttps://sns-avatar-qc.xhscdn.com/avatar/1040g2jo31v427bln...location北京genderfemalefollowers30892likesAndCollectssponsoredNoteCount430categoriessubCategoriespersonaTagsfeatureTagsindustriespicturePrice6800videoPrice6800lowestPrice6800medianReads0medianEngagements0pictureMedianReads0videoMedianReads0pictureMedianEngagements0videoMedianEngagements0medianImpressions0sponsoredMedianReads13502sponsoredMedianEngagements1850sponsoredMedianImpressions80765pictureReadCost0.8videoReadCost0estimatedVideoCpm0estimatedVideoEngageCost0videoCompletionPct0thousandLikeNotePct0hundredLikeNotePct0followersGrowthPct30d1activeFollowersPct58.6engagedFollowersPct7.3inviteReplyPct48h72.6recentNotes
Call the Xiaohongshu Pugongying API
Every run is one HTTP call: send the input as JSON, get the rows back. The same works from Make, Zapier or n8n.
Pay per result
The Actor uses pay-per-event pricing. You pay only for these events:
| Event | When it is charged | Price (USD) |
|---|---|---|
run-start |
Once per run, charged when the first data arrives, so a run that cannot reach the data costs nothing | $0.00005 |
result |
Each blogger returned in a search (mode search), each note (modes bloggerNotes, contentSquare), each streamer (mode liveSearch) and each similar blogger (mode similarBloggers) |
Bronze $0.0092, Silver $0.0083, Gold, Platinum and Diamond $0.0075 |
detail |
Each blogger profile (mode blogger), keyword report (mode keyword, also each daily series and related-words record), blogger report (mode bloggerReport, one per report type) and note report (mode noteReport) |
$0.06 on every plan |
Worked examples:
- 100 bloggers from a search on the Bronze plan cost $0.00005 + 100 x $0.0092 = $0.92005. On Gold: $0.00005 + 100 x $0.0075 = $0.75005.
- 10 blogger profiles cost $0.00005 + 10 x $0.06 = $0.60005.
- 2 keyword reports cost $0.00005 + 2 x $0.06 = $0.12005.
- All six reports for one blogger cost $0.00005 + 6 x $0.06 = $0.36005.
- 40 notes of a blogger on the Bronze plan cost $0.00005 + 40 x $0.0092 = $0.36805.
You never pay for more than maxResults items, and the run stops by itself if your spending limit is reached. Items that are not delivered are not charged.
On the free Apify plan you get 2 free trial runs of this Actor with your own input, up to 10 results each, and nothing is charged; after that, runs return a stored sample dataset (a real result of the prefilled input). Use any paid Apify plan for full runs.
Xiaohongshu Pugongying API questions
Do I need a Xiaohongshu or Pugongying account?
No. No account, API keys, proxies or cookies are needed.
Is it legal to use this data?
The Actor returns only what the marketplace itself shows about bloggers: IDs, names, avatars, location, quotes, performance figures and recent notes. No contact details, phone numbers or private messages are collected. You are responsible for how you use the data and for following the laws that apply to you.
How fresh is the data?
The data is requested when your run starts, so you get the figures the marketplace shows at that time. Several metrics cover the last 28 or 30 days, as noted in the field list.
Why are some fields empty or 0?
Some fields are filled only in search rows or only in profiles (the others are `null`), bloggers without picture or video notes have no quote or medians for that format, persona, industry and style tags are often missing in search rows, and some bloggers hide their location. See Tips and limits for the full list.
How many results can I get?
Up to 5,000 items per run (`maxResults`). A search shows up to 250 pages of 20 bloggers.
Can I schedule runs and export the data?
Yes. You can schedule runs in Apify Console or start them through the API, and export each dataset as JSON, CSV, Excel and other formats.