Silkline DataXingtu vs Pugongying vs Huahuo: China's KOL Marketplaces Compared
Douyin Xingtu, Xiaohongshu Pugongying and Bilibili Huahuo compared by what creator data each shows: rates, audience, growth and past sponsored posts.
Published 2026-11-10 by Silkline Data
Short answer: each big Chinese platform runs its own official creator marketplace, and that is where brands see real creator rates. Xingtu (星图) covers Douyin, Pugongying (蒲公英) covers Xiaohongshu, and Huahuo (花火) covers Bilibili. Xingtu has the most detailed price cards, Pugongying the best view of sponsored notes and keyword demand, and Huahuo the clearest follower growth history.
Why use the marketplaces at all?
A creator's follower count tells you little. The marketplaces publish what the creator charges, who their audience is, how their recent posts performed and, on Pugongying, which of their notes were sponsored. That is the data you need to decide whom to book. Normally you need a Chinese business account to see it; our tools return it as plain rows.
The three side by side
| Xingtu (Douyin) | Pugongying (Xiaohongshu) | Huahuo (Bilibili) | |
|---|---|---|---|
| Find creators by keyword and category | Yes, 34 fields per creator | Yes, 41 fields per creator | Yes, 29 fields per creator |
| Full creator profile | 45 fields | 41 fields | 55 fields |
| Price per post or video | Full rate card: every video type and settlement, plus expected CPM | Picture and video note prices, estimated CPM | Quotes and seeding CPM in profiles and rankings |
| Audience and follower reports | Creator analytics | Fan summary report (followers, active and engaged followers) | Follower growth over 7 to 365 days |
| Past content performance | Yes | Notes with reads, likes, saves; sponsored flag and brand | Representative videos with plays and interaction rate |
| Rankings | Rising stars and other weekly lists | Content square boards | Industry rankings |
| Keyword demand | — | Search index, note count and engagement for a keyword | — |
| Live streamers | Yes | Yes | Yes |
| Request types in our tool | 15 | 9 | 8 |
| Price per record, Bronze tier | $0.0092 | $0.0092 | $0.0092 |
Field counts are from our real runs on 9 November 2026.
Xingtu: the most detailed prices
Xingtu is run by Ocean Engine, ByteDance's ad platform. Its rate card lists every price tier a creator offers, for each video length and settlement type, in yuan as Xingtu publishes them. Use it to budget a Douyin campaign before you contact anyone. Xingtu API, Xingtu rate card.
Pugongying: sponsored notes and keyword demand
Pugongying shows which of a creator's notes were sponsored and by which brand, so you can see who already works with your competitors. Its keyword data shows how much a topic is searched and written about on Xiaohongshu, with the change against the previous 30 days. Pugongying API.
Huahuo: growth you can trust
Huahuo shows a Bilibili creator's follower growth over 7, 30, 90, 180 and 365 days, which makes bought or stalled audiences easy to spot. Bilibili audiences are young and loyal, and long videos mean sponsored segments get watched. Huahuo API.
A shortlist in four steps
- Search the marketplace for your category, sorted by followers.
- Drop creators whose growth or engagement looks off.
- Pull the rate cards or quotes for the rest and divide by their median views to get a cost per thousand views.
- Check their past sponsored posts for competing brands.